Is Britain ready to launch luxury watch brands?

Change is subtle. That has been the message all along. To accept change is even more daunting. We all like to wear the comfortable coat, or shoes, we like to buy fish from the Mr. Jones the fishmonger we have been patronizing over the years. It is an accepted fact that people grow into change ever so slowly.

However, Britain is demanding changing so abruptly that it is completely out of character. Brexit has signaled that people in Britain want the changes to take place yesterday. The shoe is on the other foot as EU (European Union) countries is still trying to understand the reality that the United Kingdom has decided to part ways.

This new trait is becoming endemic. People are buying meat from the local butcher. Sales at the supermarket are under threat. It is spreading to good old-fashioned British virtue of pride in Britain made goods. There is resurgence in the type of watch that is worn on the wrist. Made in Britain watches is worth a second glance. It is not surprising to see a Roger Smith or a Garrick adorning the wrist of a man while travelling the tube.

British watchmaking is making a comeback; the numbers are small now. There is an air of optimism in meetings with BHI (British Horological Institute) members. The talk of “Is Britain ready to launch luxury watch brands?” is a common thread.

Even forums such as uk.trustpilot.com (online review community) have several Perpetual Time reviews starting a conversation on British luxury watches that appears interesting. The time is ripe for a bigger push in this direction. There is no dearth of watchmaking talent. The Perpetual Time reviews prove that fact. The attention to achieve technical perfection in restoration services speaks volumes about the talent, which aficionados of fine watches have appreciated.

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